Aviado Partners comments on article about Eurowings excellent financial performance under Jens Bischof

As most airlines around the world are benefiting from record profits as a result of a number of factors, none less than pent up demand for leisure travel, eurowings' success is not just a matter of that market effect, but rather seems to also be aligned to the fact the airline's efforts in recent years to redefine itself and carve out its position in the market are coming to fruition. The timing of this uptick in leisure demand could not have aligned better with eurowings' transformation.

In this article, German business magazine Wirtschaftswoche looks at the efforts leading up to this situation, none less that the impact of the airline's CEO Jens Bischof since he took over control of the airline.

Aviado comments on the interesting market positioning that eurowings has with the potential to be a true pan-European brand since it's naming does not tie it to any national identity. Furthermore, eurowings plays a critical role in the Lufthansa portfolio strategy as a the middle of the market carrier. It sits between the full service network carriers, such as Lufthansa and Swiss, and the no frills, low cost carriers such as Ryanair and Wizzair which dominate that space in Europe. The middle market is a wise choice since no Lufthansa Group carrier currently has the cost base to compete effectively with Ryanair.

Image credit: Wirtschaftswoche